The Great Rotation Why Investors Are Finally Ditching Big Tech for Small Caps

Great Rotation: Small Caps Surge as Investors Dump Magnificent 7

The Great Rotation: Why Investors Are Finally Ditching Big Tech for Small Caps

Wall Street is witnessing a seismic shift that’s catching many investors off guard. After years of unrelenting dominance by mega-cap technology giants, the market is experiencing what analysts are calling “The Great Rotation”—a massive reallocation of capital from Big Tech stocks into previously overlooked small-cap companies. This isn’t just another temporary blip on the radar; it represents a fundamental transformation in how investors are positioning their portfolios for 2026 and beyond.

The numbers tell a compelling story. While the tech-heavy indices that dominated 2025 are now treading water, the Russell 2000—the benchmark for small-cap stocks—has surged approximately 7% year-to-date. Even more remarkably, small caps have outperformed their large-cap counterparts for fourteen consecutive sessions, a streak not witnessed since 1996. This sustained shift suggests we’re not witnessing a mere fluctuation but rather a genuine regime change in market leadership.

Throughout this comprehensive guide, we’ll dissect exactly what’s driving this historic rotation, explore whether it has staying power, and most importantly, help you understand how to position your portfolio to capitalise on this evolving landscape. Whether you’re a seasoned investor or just getting started, understanding this shift could be the difference between missing out and riding the next major market wave.

Understanding the Great Rotation: What’s Actually Happening

The term “Great Rotation” refers to a broad-based shift in investor sentiment and capital allocation away from concentrated positions in mega-cap technology stocks toward more diversified holdings in small-cap, mid-cap, value, and cyclically sensitive sectors. After nearly a decade where the Magnificent Seven—Apple, Microsoft, Amazon, Alphabet, Meta, Tesla, and Nvidia—delivered extraordinary returns, market dynamics are fundamentally changing.

This rotation manifests in several concrete ways. Funds are flowing out of concentrated technology ETFs and into broader market instruments like the Invesco S&P 500 Equal Weight ETF, which has attracted over $4.1 billion in fresh capital while climbing 3.3% year-to-date. Meanwhile, the traditional market-cap-weighted indices dominated by those same tech giants are languishing near flat for the year.

The Numbers Behind the Movement

Market internals reveal a story that headline indices obscure. While casual observers might glance at the S&P 500’s modest performance and assume nothing significant is happening, beneath the surface lies a remarkable transformation. The equal-weighted S&P 500, which treats every company equally regardless of market capitalisation, has significantly outperformed its market-cap-weighted counterpart. This divergence indicates that the average stock is doing far better than the index-weighted averages suggest.

Mid-cap stocks have also emerged as beneficiaries of this rotation, attracting investors seeking a balance between the growth potential of smaller companies and the relative stability of larger enterprises. The S&P MidCap 400 has delivered compelling returns, validating the thesis that market breadth is expanding beyond the narrow leadership that characterised recent years.

Why Big Tech’s Dominance Is Finally Fading

Valuation Concerns Reach Critical Mass

The mega-cap technology stocks that powered portfolios to new highs in recent years have reached valuations that make even bullish investors pause. Companies trading at 30, 40, or even 50 times earnings face an increasingly difficult challenge: justifying those multiples with corresponding growth rates. WhenMicrosoft stumbles out of the gate with disappointing guidance, or when AI spending concerns weigh on semiconductor stocks, the market’s tolerance for premium valuations diminishes rapidly.

Investors are recognising that the extraordinary returns generated by Big Tech over the past decade may have pulled forward years of future gains. With valuations stretched and growth rates moderating, the risk-reward calculus has shifted. Consequently, money managers are hunting for better value propositions elsewhere in the market, and they’re finding them in abundance among small and mid-cap names trading at far more reasonable multiples.

The AI Productivity Revolution Levels the Playing Field

Ironically, one factor contributing to Big Tech’s relative underperformance is the very technology these companies pioneered: artificial intelligence. As AI tools become democratised and accessible to businesses of all sizes, smaller companies are leveraging these technologies to achieve productivity gains once available only to enterprises with massive R&D budgets. This technological levelling of the playing field allows lean, nimble companies to compete more effectively against established giants.

Small businesses can now automate customer service, optimise supply chains, enhance marketing effectiveness, and streamline operations using AI-powered tools that cost a fraction of what similar capabilities would have required just a few years ago. This accessibility transforms the competitive landscape, enabling smaller firms to operate with efficiency levels approaching those of much larger competitors. As a result, the inherent advantages of scale that benefited mega-cap companies are eroding faster than many anticipated.

Regulatory Headwinds Intensify

Big Tech faces mounting regulatory scrutiny on multiple fronts, creating uncertainty that investors increasingly view as a material risk. Antitrust investigations, privacy regulations, content moderation requirements, and international tax disputes all weigh on the sector’s outlook. While these companies have successfully navigated regulatory challenges before, the scope and intensity of current scrutiny represent a different order of magnitude.

Furthermore, the political environment has shifted in ways that make continued expansion and dominance by the largest technology companies more difficult. Bipartisan concerns about market concentration, data privacy, and platform power have translated into legislative action and regulatory enforcement that could meaningfully impact future growth trajectories and profit margins.

What’s Driving the Small-Cap Renaissance

Lower Interest Rates Unlock Value

Small-cap companies typically carry more debt relative to their size than their large-cap counterparts, making them particularly sensitive to interest rate movements. The Federal Reserve’s decision to pause rate hikes and maintain a more accommodative stance has dramatically improved the financial outlook for these smaller enterprises. Lower borrowing costs translate directly to improved profitability and enhanced ability to invest in growth initiatives.

Additionally, the interest rate environment affects relative valuations. When rates fall, the present value of future cash flows increases more significantly for growth-oriented small caps than for already-mature large caps with more predictable cash flows. This mathematical reality makes small caps more attractive on a fundamental basis when the cost of capital decreases.

Fiscal Policy Tailwinds Provide Rocket Fuel

Recent fiscal policy developments, particularly the “One Big Beautiful Bill Act,” have created a uniquely favourable environment for small and mid-sized American businesses. Permanent tax relief measures reduce the effective tax burden on these companies, immediately improving bottom-line profitability. Moreover, various provisions specifically designed to support domestic manufacturing, infrastructure investment, and small business expansion create direct tailwinds for this segment of the market.

These policy changes aren’t temporary stimulus measures that will expire in a year or two. Instead, they represent structural shifts in the tax and regulatory framework that improve the long-term competitive position of smaller enterprises. Consequently, investors are rerating these stocks upward to reflect their enhanced earnings power under the new regime.

Earnings Growth Finally Broadening

Perhaps the most important driver of the Great Rotation is the fundamental shift in earnings growth patterns. For years, earnings growth was concentrated among the Magnificent Seven and a handful of other mega-cap names. The rest of the market treaded water or even declined in terms of profitability. However, 2026 is shaping up very differently, with earnings expectations for small and mid-cap companies rising while Big Tech faces tougher comparisons and moderating growth rates.

Analysts project that small-cap earnings will grow at double-digit rates this year, closing what had become a yawning gap with their larger peers. This earnings convergence provides fundamental justification for the valuation multiple expansion we’re witnessing. When a small-cap stock trading at 12 times earnings starts growing profits at 15% annually while a mega-cap trading at 35 times earnings slows to single-digit growth, the relative value proposition becomes obvious.

Key Sectors Benefiting from the Rotation

Regional Banks and Financials Lead the Charge

Regional and community banks have emerged as major beneficiaries of the Great Rotation. These institutions, which suffered tremendously during the 2023 banking crisis and subsequent consolidation, are now experiencing a renaissance. Improved net interest margins, stabilising deposit bases, and reduced regulatory uncertainty have transformed their outlook. Furthermore, many of these banks trade at significant discounts to book value, offering compelling value for investors willing to look beyond the household names.

Broader financial services, including asset managers, insurance companies, and speciality finance firms, are also attracting renewed interest. These businesses benefit from the same favourable interest rate environment while offering exposure to the growing wealth of American households. Financial sector stocks had been largely ignored during the tech-dominated rally, creating attractive entry points for rotation-conscious investors.

Industrial and Manufacturing Companies Gain Traction

The manufacturing renaissance underway in America is creating significant opportunities for small and mid-cap industrial companies. Reshoring initiatives, infrastructure investment, and supply chain restructuring all benefit domestic manufacturers disproportionately. These companies, many of which operate in niche markets with limited competition, are experiencing robust demand while maintaining pricing power—a rare and valuable combination.

Advanced manufacturing technologies, including robotics, 3D printing, and automation systems, are enabling smaller industrial firms to compete globally while maintaining operations in the United States. This trend has only accelerated with recent geopolitical developments, as companies prioritise supply chain resilience over pure cost optimisation. The result is a pipeline of multi-year opportunities for well-positioned industrial businesses.

Energy and Materials Ride Commodity Strength

Commodity-linked sectors, particularly energy and materials, have seen renewed investor interest as part of the broader rotation. These cyclically sensitive industries, populated largely by small and mid-cap companies, benefit from infrastructure spending, manufacturing expansion, and geopolitical uncertainties that support commodity prices. Oil and gas producers, mining companies, and speciality chemicals firms are all experiencing improved fundamentals.

Additionally, the energy transition is creating opportunities for smaller, specialised companies that provide critical materials, components, and services for renewable energy infrastructure, battery production, and grid modernisation. These firms offer growth characteristics similar to technology companies but at far more reasonable valuations, making them attractive rotation candidates.

Real Estate and REITs Find New Buyers

Real estate investment trusts, particularly those focused on specialised property types like data centres, industrial warehouses, and medical facilities, are attracting capital as investors seek income and inflation protection. The lower interest rate environment improves REIT economics by reducing borrowing costs, while the properties themselves often have embedded rent escalators that provide inflation hedges.

Moreover, the commercial real estate sector is undergoing significant restructuring, creating opportunities for nimble investors to acquire quality assets at distressed prices. Small-cap REITs with strong management teams and focused property portfolios are particularly well-positioned to capitalise on this dislocation.

Is This Rotation Sustainable or Just Another Head Fake?

Historical Precedents Offer Clues

Market rotations aren’t unprecedented, though they’re rare enough to catch most investors by surprise when they occur. The last comparable shift happened in the late 1990s when capital rotated out of technology stocks (after the dot-com bubble burst) into value-oriented sectors. That rotation lasted several years and rewarded investors who recognised the shift early. Similarly, we witnessed rotations during the 2009-2010 recovery and again in 2016-2017.

What distinguishes sustainable rotations from temporary fluctuations? Typically, lasting shifts occur when fundamental conditions change rather than when market sentiment simply oscillates. The current environment features genuine fundamental shifts: changing fiscal policy, moderating interest rates, broadening earnings growth, and valuation normalisation. These aren’t sentiment-driven changes but rather structural evolutions in the investment landscape.

Technical Indicators Suggest Momentum

From a technical analysis perspective, several indicators suggest this rotation has room to run. The relative strength ratio between small caps and large caps has broken through key resistance levels, indicating a potential trend change rather than a temporary divergence. Breadth indicators, which measure how many stocks are participating in a move, show broad-based strength rather than narrow leadership.

However, technical analysts also note that small caps have become somewhat overbought in the near term, with momentum indicators reaching extremes not seen since previous market peaks. This suggests that while the rotation may continue, investors should expect periods of consolidation or pullbacks rather than a straight-line advance. Such consolidations are healthy and normal within sustainable trends.

Risks That Could Derail the Trend

Several factors could interrupt or reverse the current rotation. A resurgence in inflation that forces the Federal Reserve to resume rate hikes would particularly harm small caps due to their higher debt burdens and sensitivity to financing costs. Economic weakness that tips the economy into recession would also likely favour the defensive characteristics and stronger balance sheets of mega-cap companies over smaller, more cyclically exposed firms.

Additionally, a breakthrough in AI technology or applications that reignites the growth narrative for Big Tech could quickly shift investor attention back to the Magnificent Seven. These companies retain enormous competitive advantages, deep moats, and world-class management teams that shouldn’t be underestimated. They’ve overcome doubters before and could easily do so again.

How to Position Your Portfolio for the Rotation

Diversification Becomes Non-Negotiable

The primary lesson from the Great Rotation is that concentration risk—having too much capital in a small number of stocks or sectors—can be detrimental even when those holdings are quality companies. Investors who built portfolios overwhelmingly weighted toward Big Tech are now facing a difficult choice: hold on and hope for a reversal or accept losses to reallocate into what’s working.

A better approach involves maintaining diversified exposure across market capitalisations, sectors, and investment styles. This doesn’t mean abandoning quality large-cap technology companies entirely, but rather ensuring they don’t represent 70-80% of your equity allocation. Proper diversification protects against regime changes while still allowing you to participate in whatever leadership emerges.

Consider Small-Cap and Mid-Cap ETFs

For investors who lack the time, expertise, or desire to select individual small-cap stocks, ETFs provide excellent vehicles for gaining exposure. The iShares Russell 2000 ETF (IWM) has emerged as the go-to choice for broad small-cap exposure, though investors should understand that it provides market-cap-weighted exposure to the small-cap universe.

Alternatively, equal-weighted ETFs like the Invesco S&P 500 Equal Weight ETF (RSP) provide broader participation while still maintaining some exposure to larger companies. Mid-cap focused funds like the SPDR S&P MidCap 400 ETF (MDY) offer a middle ground for those seeking growth without the higher volatility often associated with the smallest companies. Sector-specific small-cap ETFs allow investors to target particular industries they believe will outperform.

Identify Quality Individual Names

For investors comfortable with individual stock selection, the small and mid-cap universe offers numerous opportunities, though it also requires more extensive research and due diligence. Look for companies with strong balance sheets, proven management teams, sustainable competitive advantages in niche markets, and reasonable valuations. Avoid the temptation to chase momentum into the most overbought names just because they’ve led the recent rally.

Pay particular attention to free cash flow generation, as small companies that generate consistent cash can fund growth internally without relying on increasingly expensive external capital. Companies with insider ownership alignment and track records of intelligent capital allocation tend to outperform over time. Regional banks with strong deposit franchises, industrial companies with unique technologies, and specialised REITs with irreplaceable assets all deserve consideration.

Don’t Completely Abandon Big Tech

Despite the rotation narrative, wholesale abandonment of high-quality mega-cap technology companies would be shortsighted. These businesses still generate enormous cash flows, maintain dominant market positions, and possess the resources to adapt to changing conditions. However, rather than representing 60-70% of a portfolio, perhaps they should comprise 20-30%, with the remainder allocated more broadly across the market.

Consider maintaining core positions in the strongest Big Tech names while trimming winners that have appreciated significantly. This approach allows you to participate if and when these stocks regain leadership while freeing capital to invest in currently favoured areas. Regular rebalancing ensures you’re systematically taking profits from what’s worked and redeploying into what offers better value.

Navigating the Rotation: Practical Investment Strategies

Dollar-Cost Averaging Into New Positions

Given that small caps have already rallied significantly, timing new purchases can be challenging. Rather than attempting to pick the perfect entry point, consider implementing a systematic dollar-cost averaging approach. This strategy involves investing equal amounts at regular intervals regardless of price, smoothing out your entry cost over time and reducing the risk of poorly timed lump-sum investments.

For instance, if you’ve decided to allocate $10,000 to small-cap exposure, invest $2,000 per month over five months rather than deploying the entire amount immediately. This approach provides some protection if the current rally takes a breather while ensuring you don’t miss out entirely if strength continues. The psychological benefit of not agonising over perfect timing is also valuable.

Monitor Breadth and Participation Metrics

Successful rotations feature broad participation rather than narrow leadership within the new favoured sectors. Regularly monitoring market breadth indicators helps assess whether the rotation remains healthy or is becoming overextended. Metrics like the advance-decline line, percentage of stocks above their 50-day and 200-day moving averages, and new highs versus new lows all provide valuable insights.

When breadth starts deteriorating—fewer stocks participating in rallies, declining volume, or concentration back into narrow leadership—it often signals exhaustion of the current trend. These warnings don’t mean you should immediately sell everything, but they do suggest increased caution and perhaps taking some profits in your most extended positions.

Stay Informed About Policy Developments

Given that fiscal and monetary policy have played significant roles in catalysing this rotation, staying informed about policy developments remains crucial. Federal Reserve communications, fiscal legislation, regulatory changes, and international trade developments can all materially impact the relative attractiveness of different market segments. Subscribe to reliable financial news sources, follow relevant Federal Reserve officials on social media, and pay attention to earnings calls where management teams discuss how policy affects their businesses.

Moreover, geopolitical developments increasingly influence market rotations as investors reassess risks and opportunities based on changing international dynamics. Supply chain considerations, trade relationships, and resource availability all factor into sector and capitalisation preferences.

Common Mistakes to Avoid During Market Rotations

Chasing Performance Indiscriminately

One of the biggest mistakes investors make during rotations is blindly chasing whatever has performed best recently without conducting proper due diligence. Just because small caps as a group are outperforming doesn’t mean every small-cap stock represents a good investment. Many smaller companies trade at elevated valuations, face significant business challenges, or operate in declining industries despite being swept up in the broader rotation.

Always evaluate individual investments based on fundamentals, not just recent price action. A stock that’s doubled in three months may be fairly valued, overvalued, or still undervalued depending on its specific circumstances. Don’t let FOMO (fear of missing out) drive poor investment decisions that you’ll regret when rationality returns.

Abandoning Quality for Story

Another common pitfall involves gravitating toward exciting narratives and speculative names at the expense of quality businesses. Small-cap stocks often include many unprofitable or marginally profitable companies with compelling stories about future potential. While some of these may succeed, many won’t, and the failure rate among small speculative companies is far higher than among established businesses.

Focus on companies with proven business models, real profitability (or clear paths to profitability), experienced management, and strong competitive positions. The best opportunities typically combine reasonable valuations with quality characteristics rather than requiring you to bet on unproven concepts or execution.

Timing the Market Perfectly

Attempting to time exact tops and bottoms in Big Tech versus small caps is a fool’s errand that even professional investors struggle to execute successfully. Markets don’t move in straight lines, and rotations unfold over months or years rather than days or weeks. Instead of trying to perfectly time exits and entries, focus on gradually shifting portfolio weights toward what offers better relative value while maintaining diversified exposure.

Remember that this rotation could reverse tomorrow, continue for years, or evolve in unexpected ways. The goal isn’t to nail the perfect timing but rather to position yourself to benefit if the rotation continues while not being devastated if it reverses. This requires humility about the limits of forecasting and a willingness to adjust as new information emerges.

What History Teaches Us About Market Regime Changes

Rotations Tend to Overshoot in Both Directions

Historical analysis reveals that market rotations rarely stop at “fair value”—they typically overshoot significantly in both directions. The excessive concentration in Big Tech that preceded this rotation wasn’t rational based purely on fundamentals; sentiment, momentum, and FOMO drove valuations beyond what earnings justified. Similarly, if this rotation continues, we should expect small caps to eventually become overvalued relative to their fundamentals before the pendulum swings back.

Understanding this pattern helps frame expectations and strategy. During the early and middle stages of a rotation, momentum works in your favour as other investors recognise the shift and follow. However, in later stages, extreme valuations and crowded positioning create risk that careful investors should respect. The key is recognising which stage we’re in—a challenging but important skill to develop.

Multiple Cycles Can Coexist

Market rotations aren’t binary affairs where one segment rises while another falls. Instead, various cycles often overlap, creating nuanced opportunities. While small caps may outperform large caps broadly, certain large-cap sectors might still thrive. Within small caps, some industries will lead while others lag. Successful investors recognise this complexity rather than treating the market as a simple either/or proposition.

For example, during the current rotation, certain defensive large-cap sectors like consumer staples and healthcare have held up well despite their size. Meanwhile, not all small caps are participating equally—some sectors within small caps significantly outperform others. Thoughtful analysis of these nuances creates opportunities for alpha generation beyond simply choosing the right market-cap bucket.

Looking Ahead: What the Rest of 2026 Might Hold

Earnings Season Will Prove Critical

The upcoming quarterly earnings season will provide crucial validation—or refutation—of the rotation thesis. If small and mid-cap companies deliver on elevated expectations with strong results and optimistic guidance, the rotation likely has room to continue. Conversely, disappointing results or cautious outlooks could quickly deflate enthusiasm and trigger a reversal.

Pay particular attention to commentary from company management teams about business conditions, demand trends, and competitive dynamics. This qualitative information often proves more valuable than the quantitative results themselves, as it provides insight into the sustainability of current trends. Companies discussing robust pipelines, pricing power, and market share gains offer more confidence than those meeting numbers through cost-cutting or one-time benefits.

The Federal Reserve Remains the Wild Card

Despite all the fundamental and technical factors supporting the rotation, monetary policy arguably remains the single most important variable. Any significant shift in Federal Reserve policy—either more hawkish if inflation resurges or more dovish if economic weakness emerges—would ripple through all asset classes and potentially accelerate or reverse the current rotation.

Monitoring inflation data, employment reports, and Fed communications should remain a priority for investors navigating this environment. The central bank’s dual mandate of price stability and maximum employment creates complex tradeoffs that could push policy in either direction depending on how economic conditions evolve. Small caps, with their higher sensitivity to both interest rates and economic growth, will react more dramatically to policy shifts than their large-cap counterparts.

Geopolitical Developments Add Uncertainty

International developments, from trade negotiations to geopolitical tensions to global growth dynamics, could significantly impact the rotation’s trajectory. Events that favour domestic-focused companies over international giants would support the small-cap thesis, while global instability that drives investors toward perceived safety could reverse it. The interconnected nature of modern markets means even seemingly distant events can have outsized effects on relative performance across market segments.

Investors should maintain flexibility and willingness to adjust positions as the landscape evolves. The Great Rotation represents a significant shift, but it’s not guaranteed to continue indefinitely. Staying informed, remaining diversified, and avoiding excessive conviction in any single outcome provides the best framework for navigating uncertainty.

Conclusion: Embracing the New Market Reality

The Great Rotation from Big Tech to small caps represents more than just a temporary market fluctuation—it signals a potential regime change in how investors should think about portfolio construction and expected returns. After years where concentration in a handful of mega-cap names delivered spectacular results, the market is rewarding diversification, valuation discipline, and willingness to look beyond the obvious.

For investors, this environment creates both opportunities and risks. Those who recognise the shift early and position accordingly stand to benefit significantly, while those who remain anchored to what worked in the recent past may struggle. However, success doesn’t require perfect timing or extreme conviction. Rather, it demands thoughtful analysis, appropriate diversification, and humility about the limits of forecasting.

The companies that dominated the past decade—the Magnificent Seven and other Big Tech names—aren’t going away. These remain exceptional businesses with enormous resources, competitive advantages, and talented teams. But their period of exclusive leadership appears to be ending, making room for the “other 493” stocks in the S&P 500 and the thousands of smaller companies that comprise the broader market. This democratisation of market returns is ultimately healthy and creates a more sustainable foundation for the next phase of the bull market.

As you evaluate your portfolio and consider how to respond to this rotation, remember that the goal isn’t to perfectly predict what happens next. Instead, focus on positioning yourself to benefit if the rotation continues while protecting against the risk that it reverses. This balanced approach, combined with regular monitoring of fundamental and technical indicators, provides the best framework for navigating an inherently uncertain future. The Great Rotation may represent the investment opportunity of 2026—are you positioned to capitalise on it?


Spend some time for your future. 

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Legal Disclaimer

The information provided in this article is for general informational and educational purposes only and should not be construed as financial, investment, or professional advice. This content does not constitute a recommendation to buy or sell any specific securities, investment products, or strategies mentioned.

Investing in stocks, ETFs, and other securities involves substantial risk, including the potential loss of principal. Past performance is not indicative of future results. Small-cap and mid-cap stocks are generally subject to greater price volatility, limited liquidity, and higher business and financial risk than large-cap stocks. Market conditions, economic factors, and company-specific developments can materially affect investment values.

The market analysis, trends, and projections discussed in this article represent observations and opinions based on publicly available information at the time of writing. Market conditions change rapidly, and information may become outdated. No guarantees are made regarding the accuracy, completeness, or timeliness of any information presented.

Before making any investment decisions, you should conduct your own research and due diligence, consider your individual financial circumstances, risk tolerance, and investment objectives, and consult with qualified financial, tax, and legal advisors. This article does not take into account your specific situation and should not be relied upon as the sole basis for any investment decision.

References to specific companies, securities, ETFs, indexes, or investment products are for illustrative purposes only and do not constitute endorsements or recommendations. The author and publisher may or may not hold positions in securities mentioned and are under no obligation to disclose such positions or to update the information provided.

Market rotations, by their nature, involve uncertainty and risk. What appears to be a sustainable trend may reverse quickly due to changing economic conditions, policy decisions, or unforeseen events. Investors should be prepared for volatility and potential losses when implementing strategies based on market rotation themes.


References

[1] M. A. Gayed, “The Great Rotation Rattles Markets,” The Lead-Lag Report, 2026. [Online]. Available: https://www.leadlagreport.com/p/the-great-rotation-rattles-markets. [Accessed: Jan. 29, 2026].

[2] MarketMinute, “The Great Rotation: 2026 Proves to be the Year the ‘Other 493’ and Small Caps Finally Catch Up,” Chronicle Journal Markets, Jan. 13, 2026. [Online]. Available: http://markets.chroniclejournal.com/chroniclejournal/article/marketminute-2026-1-13-the-great-rotation-2026-proves-to-be-the-year-the-other-493-and-small-caps-finally-catch-up. [Accessed: Jan. 29, 2026].

[3] A. Taggart, “Is The Stock Market Undergoing A ‘Great Rotation’? | Michael Lebowitz,” Thoughtful Money, Jan. 17, 2026. [Online]. Available: https://www.youtube.com/watch?v=OcY6vm5PoWk. [Accessed: Jan. 29, 2026].

[4] “Is a US Stock Market Rotation Underway? These Sectors Are Outpacing Tech,” Morningstar, 2026. [Online]. Available: https://global.morningstar.com/en-nd/markets/is-us-stock-market-rotation-underway-these-sectors-are-outpacing-tech-2026. [Accessed: Jan. 29, 2026].

[5] R. Andriyanto, “ETF Trends 2026: Small Caps Surge as Big Tech Stalls,” Gotrade, Jan. 23, 2026. [Online]. Available: https://heygotrade.com/en/news/etf-trends-2026-small-caps-surge-as-big-tech-stalls. [Accessed: Jan. 29, 2026].

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