Startup Market Research: How to Calculate TAM, SAM, and SOM
TAM = total revenue if 100% market share (40M US households × $100/yr kitchen storage = $4B). SAM filters geography/channels (25% pop + 40% online = $280M). SOM applies competition (60% incumbents, target 7% = $19.6M yr3). Use Census/ZoomInfo for counts, Statista for benchmarks. SaaS: #companies × ACV. E-comm: repeat purchase frequency.
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