Facebook Ads vs Google Ads: Which One Works Best for Your Business in 2026?
Budget slashed 40%? Google Ads grabs high-intent searches (CPC $2+, 5-10x ROAS) for emergencies/plumbing. Facebook creates desire (CPC $0.50, 2-4x ROAS) for fashion/gifts. 57% Google/43% Facebook split. Matrix, benchmarks, and sequential strategy to test + integrate both.
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