PR Crisis Playbook: Survive Trust Collapse
Trust takes years to build but hours to destroy in the social media era. A Harvard Business Review study ties trust breaches to 15% average stock declines, while 71% of consumers ditch untrusted brands forever per Edelman. This guide breaks down the shock-scrutiny-scepticism arc of trust crashes, dissects real case studies, and delivers a playbook to prevent, respond, and recover from reputational disasters that hit the bottom line hard.
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