Why Startups Fail After Product-Market Fit (Case Study & Framework)
Hitting product‑market fit doesn’t mean you’re safe—McKinsey data shows 78% of companies that get there still fail to scale. The real killer isn’t product quality but a broken revenue system: premature hiring before GTM fit, CAC higher than LTV, unit economics that never work at 100 customers (let alone 10,000), and burn rates that assume the next round will arrive on schedule. This case study breaks down eight post‑PMF failure patterns (Homejoy’s unit economics death spiral, Beepi’s $7M/month burn, Doppler Labs’ chasm‑crossing failure, Artifact’s loss of focus) and gives you a three‑phase checklist: rigorously validate real PMF, prove GTM fit and ICP with working CAC/LTV, then scale slowly with tight runway discipline and operational excellence.
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